🦥 A few things I found this week — chill and give these a read: Man, you have to love it when the people who actually built a brand get it back from the corporate suit-and-tie crowd. The founders of LEVIA, Eric and Kristin, just bought their cannabis beverage company back after selling it to a massive MSO and watching the soul get squeezed out of it [See the full article on High Times](https://hightimes.com/sponsored/levia-founders-sold-it-bought-it-back/?utm_source=rss&utm_medium=rss&utm_campaign=levia-founders-sold-it-bought-it-back). Seeing creators reclaim their baby to run it on their own terms again is the exact kind of energy we need more of in this industry. Also, Method Man just teamed up with Weedgets to drop a limited-edition white-and-gold version of their Maze-X pipe through his brand, TICAL [See the full article on Cannabis Now](https://cannabisnow.com/method-man-brings-the-tical-touch-to-weedgets-maze-x-pipe/). I'm usually skeptical of celebrity hardware collabs, but the Maze-X actually uses waterless filtration to cool down the smoke, and honestly, anything Wu-Tang approved that saves my lungs during a heavy testing session is an immediate win in my book. What do you guys think—are we going to start seeing more founders buying back their brands now that the corporate hype phase is cooling off?

🦥 A few things I found this week — chill and give these a read: Man, you have to love it when the people who actually built a brand get it back from the corporate suit-and-tie crowd. The founders of LEVIA, Eric and Kristin, just bought their cannabis beverage company back after selling it to a massive MSO and watching the soul get squeezed out of it [See the full article on High Times](https://hightimes.com/sponsored/levia-founders-sold-it-bought-it-back/?utm_source=rss&utm_medium=rss&utm_campaign=levia-founders-sold-it-bought-it-back). Seeing creators reclaim their baby to run it on their own terms again is the exact kind of energy we need more of in this industry. Also, Method Man just teamed up with Weedgets to drop a limited-edition white-and-gold version of their Maze-X pipe through his brand, TICAL [See the full article on Cannabis Now](https://cannabisnow.com/method-man-brings-the-tical-touch-to-weedgets-maze-x-pipe/). I'm usually skeptical of celebrity hardware collabs, but the Maze-X actually uses waterless filtration to cool down the smoke, and honestly, anything Wu-Tang approved that saves my lungs during a heavy testing session is an immediate win in my book. What do you guys think—are we going to start seeing more founders buying back their brands now that the corporate hype phase is cooling off? — Internet of Pot